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Privacy Policy

Last updated: 8 May 2025

Digital Doppelgänger Diaries ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. Please read this Privacy Policy carefully. By using our service, you consent to the data practices described in this policy.

1. Data Controller

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Digital Doppelgänger Diaries is the data controller responsible for your personal data.

2. Information We Collect

We collect the following categories of information:

2.1 Personal Data

When you use Digital Doppelgänger Diaries, we collect the following personal data:

  • Personal details you provide in the story creation form (name, age, occupation, location)
  • The "what if" scenario you submit
  • Your story tone preference
  • Email address (if you create an account or subscribe to our services)
  • Payment information (if you make a purchase)

2.2 Usage Data

We automatically collect certain information when you visit, use, or navigate our service, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Time and date of your visit
  • Pages you view
  • Time spent on pages
  • Referring website

3. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent: We process your data based on your explicit consent when you submit information for story generation or sign up for our services.
  • Contract: We process your data to fulfill our contractual obligations to you when you purchase our services.
  • Legitimate Interests: We process your data when it is in our legitimate interests to do so, such as for improving our services, preventing fraud, and ensuring the security of our service.
  • Legal Obligation: We may process your data to comply with legal obligations to which we are subject.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our service
  • To generate your personalized alternate life story
  • To process your payments and manage your account
  • To respond to your inquiries and provide customer support
  • To send you service-related notifications
  • To improve our service and develop new features
  • To monitor the usage of our service
  • To detect, prevent, and address technical issues
  • To comply with legal obligations

5. Data Storage and Retention

Your generated story is stored in our secure database to allow you to access it in the future. We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

If you request deletion of your account, we will delete or anonymize your personal data so that it can no longer be associated with you, unless we are legally required to retain certain information.

6. Data Sharing and Transfers

We may share your information with the following categories of third parties:

  • Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
  • Payment Processors: We use third-party payment processors to handle payments and do not store your full payment card details on our servers.
  • Analytics Providers: We use analytics providers to help us understand how users interact with our service.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

We are based in the United Kingdom, and your data is primarily stored and processed in the UK. However, some of our service providers may be based outside the UK or the European Economic Area (EEA). When we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place to protect your data, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office.

7. AI Processing

Your information is processed by our AI system to generate your alternate life story. The AI does not retain your data after processing is complete, but the generated stories are stored in our database to allow you to access them in the future.

We do not use automated decision-making that produces legal effects or similarly significantly affects you.

8. Cookies and Tracking Technologies

Digital Doppelgänger Diaries uses cookies and similar tracking technologies to track activity on our service and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

We use the following types of cookies:

  • Essential Cookies: These cookies are necessary for the functioning of our website and cannot be switched off in our systems.
  • Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
  • Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

9. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

  • Right to Access: You have the right to request copies of your personal data that we hold.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at privacy@digitaldoppelganger.com. We will respond to your request within one month.

10. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal data. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee the absolute security of your data.

11. Children's Privacy

Our service is not intended for use by children under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us so that we can take necessary actions.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

13. Complaints

If you have a complaint about our use of your personal data or our response to your requests regarding your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@digitaldoppelganger.com or write to us at:

Digital Doppelgänger Diaries
123 Story Lane
London, EC1A 1BB
United Kingdom